Ch 9

November 4, 2007 jcarter4

Popular cultural forms in particular are very seductive, they reflect and create societal needs, desires, anxieties, and hopes through consumption and participation. Popular culture provides so many stories and narrative that shape our lives and identities. They give us pleasure at the end of a long day and enable us to take our minds off work or other anxieties.  In this regard some scholars have suggested that popular culture regulates society by “soothing the masses” meaning that energy and opposition to the status quo is redirected in pursuit of the latest in athletic shoes or tickets to an award-winning movie.  The internet is also transforming society, making personal computers a necessity for communication, entertainment, and advertisery. When it come to new electronic technologies, we find that again, it is a field overwhelmingly dominated by men. Women generally have been less interested in those technologies and fields of expertise that have been coded a masculine. Many young women have fought to make a place for their own activist Web sites, blogs, and computer games. Still, by far I feel that technology remains a male domain. Television is one of the most influential forms of media. Daytime soap opera’s or evening family sitcoms for example. Commercials are aimed at women and focus on beauty and household products.  Why is it that people feel that women are more influenced by TV than men are?

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